Hans Hatwig

Hans Hatwig was born in Germany, where he trained as a designer and then worked at publishing houses and advertising agencies. Hans arrived in Sweden as a 20-year-old in the mid-1960s, and after working his way through the media and advertising business he was employed by the teen magazine Tiffany in 1972. Hans Hatwig transformed Tiffany into a pure pop magazine, which turned out to be a lucky stroke as circulation increased significantly.

Two years later he founded Poster magazine, which today is almost legendary among those who grew up in the 1970s. Hans Hatwig forged personal relationships with quite a few artists and took many of the photographs for the magazine. His relation to Kiss was especially good: the group was featured in almost every issue of Poster. “Kiss and many other big acts loved Poster,” Hans recalled. “They thought it was the best magazine in the world. Because it was the first poster magazine of its type that had a consistent style.” And with Angus Young of AC/DC he created a somewhat unusual series of pictures in Stockholm. “The pictures were taken in the early years when they were pretty unknown and travelled in a small ramshackle tour bus. Angus Young and I went out to the red light district to take those pictures.”

After the Poster era Hans Hatwig founded Okej, which became the leading Swedish teen idol magazine during the 1980s. He has also directed two feature films and written the manuscript for a third. In recent years, Hans has founded two successful weeklies.
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