Information about personal data processing

1. Introduction

This document contains information on the processing of personal data in the context of our use of customer data.

In the information, "you" and "your" refer to the person whose personal data we may process and who is our customer, represents our customer or is a visitor to our website.

2. General

Rockshot is a duly registered business unit within Internal AB, a company headquartered in Stockholm, Sweden. Rockshot (also known as Premium Rockshot) is responsible for personal data in accordance with the Data Protection Regulation (2016/679). For more information, see This information about personal data processing explains how we handle the collection, processing, use and sharing of your personal data (personal data means all information relating to an identified or identifiable natural person).

At Premium Rockshot, the following basic principles regarding personal data processing are applied:

      • We are considerate about the personal information we ask for and the personal information we collect about you.
      • We store your personal data for the time that we have reason to keep it.
      • We intend to simplify your ability to gain control over your personal data.
      • We strive for full transparency regarding how we collect, use and share your personal information.

3. What information does Rockshot collect about you?

To fulfill the request of visitors to our site, you may be asked to provide any or all of the following information:

      • Your name
      • Your email address
      • Your mailing address
      • Your address
      • Your phone number
      • Your contact details

4. When does Rockshot collect your information?

Rockshot collects your personal information when you register with us, buy or order an item. We also collect information when, for example, you voluntarily fill in customer surveys, meet with us, give us feedback and participate in competitions. Website usage information is collected via cookies.

When you sign up for newsletters, your email address and, if necessary, your name will be used for Premium Rockshot's own marketing purposes until you unsubscribe. You can cancel your newsletter subscription at any time.

5. How does Rockshot use your information?

We collect and process information about you solely for established purposes. These are the following:

      • Process your order
      • Manage your account
      • Process payments
      • Deliver products
      • Send information, news and offers
      • Improve the quality of our products and develop new products
      • Improve website design and security

All personal data is processed with regard to confidentiality. The personal data collected will be processed, used and stored for the purpose of the processing and execution of your order, including credit information, website personalization and marketing activities.

We process your personal data only for the purposes above and always with the support of a legal basis. In the case of an individual's purchase of our products (ie the purpose of processing an order, handling an account, processing of payment and delivery of products) we process your personal information to fulfill your agreement with us. For the remaining purpose or when our customer is a legal person, our legitimate interest in developing our services and products is the legal basis.

If necessary, your personal information will be transferred to our service providers (eg transport services). In such cases, personal data will only be processed and used by them for the agreed purposes. Premium Rockshot will not illegally share your information with companies outside our group.

6. Registered rights

You have the right to request information about your personal data that we process. You have the right at any time to request correction or deletion of your information which you consider to be incorrect. Email us at about such request.

7. Cookies

What are cookies?

A cookie is a text file with anonymized information that includes a unique user identification and the name of the website.

8. Other web pages

This information about personal data processing is only applicable on this website. Our website may contain links to other websites.

Rockshot is not responsible for content on external websites even if links point to them.

9. Complaints

If you have a question, would like to file a complaint with Rockshot regarding how your personal data has been processed or appeal a decision, you can contact us via or file a complaint with a regulatory authority.

10. Contact us

You can contact us via:

      • E-mail: info(at)
      • Or write to:

Rockshot ® - a unit of Internal AB

PO Box 30184

SE-104 25 Stockholm


Visiting address: 

Parmmätargatan 11, Stockholm